PFK was juggling five separate websites - each clunky, inconsistent, and confusing for users. They needed a single, unified platform that showcased their full range of estate and land agency services, integrated property search, and delivered a frictionless user experience.

Using our SHINE Method, we streamlined everything. Chris and Rebecca dove into PFK’s brand guidelines and mapped out a cohesive navigation structure that merged dozens of fragmented pages into one clear, intuitive journey. We built:

• Bespoke page designs with custom fonts, colours, and icons
• A powerful property search engine via a custom Joomla extension linked to DezRez
• Fast-loading, SEO-optimised pages with refined search accuracy
• 301 redirects to preserve traffic and eliminate dead ends

PFK now has a single, high-performing website that’s easy to use, easy to manage, and built to convert:

• Improved visibility with consolidated SEO authority
• Clearer navigation for users and staff alike
• A seamless showcase of all services, properties, and land listings

From an SEO perspective, their search traffic and visitors are no longer split across 5 individual websites, ensuring that anyone using their services are now more visible to users, without any complex and confusing navigation tricks.

Since launch, we have also followed the same process to redesign and support two other PFK websites for their Rural and Investor arms.