Case Studies

Websites created using our SHINE Method

Carlisle Web Design for Small Businesses in Cumbria

Neil McBrearty Carpets


As a business soon to be celebrating its 10-year anniversary, Neil wanted to refresh his website and make sure both the design and content better reflected their standards of work and their ideal clients.

Neil also wanted improved support with updates to website content and imagery, alongside negating some technical issues with the previous website contact form which had always been unreliable.



As Neil had already been working with Ray Cassidy to improve the SEO of the original website, we were able to use this data to create brand new conversion-focused copywriting with Hannah Gibson.

Using a range of photography from the client and from Alastair Herd Media, Maxine created a range of page designs to cover the individual layouts required. We focused on ease of navigation between the different pages and sections of the website, guiding visitors through the content and presenting call-to-action buttons to encourage contact with the business.


With final tweaks to the website colours and logo based on Neil's work with a local social media marketing agency, the final website is a huge change from the previous one.

Subtle design elements give a 'carpet feel', and the professional photography brings an original and personal touch to the overall aesthetic.

Optimised images and design ensure a very fast website load time, delivering a great experience for visitors.

A screenshot of the original website:

The original Neil McBrearty Carpets website design

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About Us

Light Bulb Web Design provides high-quality, bespoke web design, SEO, digital marketing, copywriting, and consultation in the UK to ensure your online presence is a seamless extension of your business, with honest and transparent customer service.

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