THE BRIEF
The original RC Civils Ltd website was a home-built solution and wasn't performing as well as the business owner, Stuart, desired. He approached us to create a new website to raise the profile of his business in both search results and in the eyes of their ideal client.
THE APPROACH
The initial phase of the work with Ray Cassidy from ClimbHigh SEO involved in-depth SEO research to identify exactly what Stuart's ideal clients were searching for online in relation to the services RC Civils offer.
From there, Ray delivered the ideal set of pages required on the website to target those search terms, and also what content was required for the website reader to place RC Civils as the best company to work with in their mind.
Sarah from ShipShape Copywriting crafted the words from Ray's SEO writing guidance, followed by the website design phase by Jessica at Optic Jam.
After looking through our case studies, Stuart picked out a few designs from Jessica as his favourites, and after very few revision requests, the final design was approved.
THE RESULTS
RC Civils Ltd now has visually bold bespoke website, with a structure and design that presents the written content in an easily navigated and easily read manner.
With use of their own photography, the overall result is both personal to the business, yet well targeted at their ideal client.