THE BRIEF
Frank Taylor Ltd were looking to make more of the Internet with their first website, ensuring they were set up to attract customers online and not just through their usual channels.
They wanted to have access to list new machinery for sale on the website, with options for text, images, and video for each machine being listed.
THE APPROACH
We worked with the client to understand the details required for each machine they would anticipate listing, and worked with their provided wording to create a custom website design and easy access to manage machinery for sale.
Using the native Joomla article custom fields feature, the details for each machine can be quickly added by the client, without worry on formatting and layout.
The website automatically generates the page for each machine based on the details provided, and allows for image sliders, machinery data for things like year of manufacture, and adding a video is as simple as copy-pasting a YouTube link and the website does the rest.
THE RESULTS
With initial training and video resources created specifically for the client to refer back to, the finished website provides easy to access to the different machinery for sale, and a clear call to action for potential customers to get in touch and make an enquiry.
Copywriting
Client Provided