Carlisle Clearstone Paving were looking to move their website away from an existing provider who was no longer able to continue with their services. Rather than just migrate the existing website, we discussed ways we could improve their online presence, and make the best use of imagery to showcase the stunning work provided by their resin bound paving business with a new website design and structure.
The owner, Phil, had a huge stock of photographs of previous work as well as TV advert videos and information on their products and services. We used the homepage to give an instant wow factor by presenting a small selection of full screen photographs at the top of the screen, ensuring all visitors get an instant impression of what resin bound paving can provide. Along with click-to-zoom features for the different colour options of the paving, we have incorporated their video on the home page for easy viewing as well as quick links to the main website sections and their downloadable PDF brochure.
Google Maps have been integrated into the home page and contact form to ensure potential customers can easily find the showroom, with scrolling testimonials featured on the website home page to further show how client focused the business is. Individual pages have been created for the different service areas offered, again with strong use of images to really emphasise what can be created through use of their products.
Last of all, we have included a full portfolio of past works, with image galleries for each project allowing website visitors to look through these for their own inspiration. Designed to be easily updatable, part of the service we provide through our ongoing support contract is to update the gallery with new projects as they are provided to us, ensuring the website is kept up to date throughout the year.