--- title: "Chris Wilcox - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers - Light Bulb Web Design Blog - Page 3" description: "Page 3 - Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility." url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=18" date: "2026-05-31T05:32:38+00:00" language: "en-GB" --- # Light Bulb Web Design Blog [ Categories ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories "Categories") [ Tags ](https://www.lightbulbwebdesign.co.uk/website-design-blog/tags "Tags") [ Archives ](https://www.lightbulbwebdesign.co.uk/website-design-blog/archive "Archives") [ Calendar ](https://www.lightbulbwebdesign.co.uk/website-design-blog/calendar "Calendar") [ Categories: All Categories ](https://www.lightbulbwebdesign.co.uk/javascript:void(0); "Categories") Search...Suggested keywords [ x ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?format=feed&type=rss) Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting... Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets. With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online. Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility. [More](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [What is Schema Markup?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/unlocking-the-power-of-schema-markup-a-simple-guide-for-business-owners) Tuesday, 09 September 2025 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![How schema markup can boost your website’s visibility, improve search results, and attract more customers](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/150/b2ap3_thumbnail_what-is-schema-markup.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/unlocking-the-power-of-schema-markup-a-simple-guide-for-business-owners "How schema markup can boost your website’s visibility, improve search results, and attract more customers") If you're a business owner trying to make sense of the digital world, you've probably heard terms like "SEO," "Google rankings," or "website optimisation" thrown around. But one term that often flies ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/unlocking-the-power-of-schema-markup-a-simple-guide-for-business-owners) 584 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Funlocking-the-power-of-schema-markup-a-simple-guide-for-business-owners&text=What+is+Schema+Markup%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Funlocking-the-power-of-schema-markup-a-simple-guide-for-business-owners&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F150%2Fb2ap3_thumbnail_what-is-schema-markup.jpg&description=What+is+Schema+Markup%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Unlocking the Next Level: Human‑Led AI for Web Design, SEO & Copywriting](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/introducing-our-human-led-ai-web-design-copywriting-and-seo-packages) Tuesday, 26 August 2025 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Introducing our human-led website solutions](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/149/b2ap3_thumbnail_human-led-ai-web-design.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/introducing-our-human-led-ai-web-design-copywriting-and-seo-packages "Introducing our human-led website solutions") AI isn't here to replace creativity — it's here to supercharge it. We've fused human insight with AI precision to write and optimise at a speed and scale that used to be impossible. The result? O... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/introducing-our-human-led-ai-web-design-copywriting-and-seo-packages) 652 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fintroducing-our-human-led-ai-web-design-copywriting-and-seo-packages&text=Unlocking+the+Next+Level%3A+Human%E2%80%91Led+AI+for+Web+Design%2C+SEO+%26+Copywriting&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fintroducing-our-human-led-ai-web-design-copywriting-and-seo-packages&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F149%2Fb2ap3_thumbnail_human-led-ai-web-design.jpg&description=Unlocking+the+Next+Level%3A+Human%E2%80%91Led+AI+for+Web+Design%2C+SEO+%26+Copywriting) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Making school website management simple](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/making-school-website-management-simple) Sunday, 13 July 2025 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![School and Academy Web Design in Carlisle, Cumbria and the UK](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/147/b2ap3_thumbnail_school-and-academy-website-design.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/making-school-website-management-simple "School and Academy Web Design in Carlisle, Cumbria and the UK") School and Academy websites shouldn't be a nightmare.I see a good one on occasion, however they regularly miss the mark.They're not for the school, the trustees, the governors.They're normally there f... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/making-school-website-management-simple) 701 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fmaking-school-website-management-simple&text=Making+school+website+management+simple&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fmaking-school-website-management-simple&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F147%2Fb2ap3_thumbnail_school-and-academy-website-design.jpg&description=Making+school+website+management+simple) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Schema Markup: A buzzword or the future of SEO?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/schema-markup-a-buzzword-or-the-future-of-seo) Wednesday, 18 June 2025 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![What is schema markup?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/146/b2ap3_thumbnail_what-is-schema-markup.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/schema-markup-a-buzzword-or-the-future-of-seo "What is schema markup?") Schema Markup is a way of adding key data to a website and its pages, to aid in search engine and more recently, AI and conversational search results.We now include core Schema Markup on all websites ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/schema-markup-a-buzzword-or-the-future-of-seo) 722 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fschema-markup-a-buzzword-or-the-future-of-seo&text=Schema+Markup%3A+A+buzzword+or+the+future+of+SEO%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fschema-markup-a-buzzword-or-the-future-of-seo&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F146%2Fb2ap3_thumbnail_what-is-schema-markup.jpg&description=Schema+Markup%3A+A+buzzword+or+the+future+of+SEO%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Stepping outside of my comfort zone!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/stepping-outside-of-my-comfort-zone) Wednesday, 21 May 2025 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Motoha Yoshin Ryu JuJutsu in the UK](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/145/b2ap3_thumbnail_motoha-yoshin-ryu-jujutsu-uk.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/stepping-outside-of-my-comfort-zone "Motoha Yoshin Ryu JuJutsu in the UK") JuJutsu Thank you to Guy Preston for the opportunity to teach at his recent multi-discipline martial arts seminar in Fleet.As my first time teaching publicly, I won't deny being nervous about tea... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/stepping-outside-of-my-comfort-zone) 824 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fstepping-outside-of-my-comfort-zone&text=Stepping+outside+of+my+comfort+zone%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fstepping-outside-of-my-comfort-zone&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F145%2Fb2ap3_thumbnail_motoha-yoshin-ryu-jujutsu-uk.jpg&description=Stepping+outside+of+my+comfort+zone%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Finance solutions now available](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/finance-solutions-now-available) Tuesday, 11 March 2025 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Finance packages for website design](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/144/b2ap3_thumbnail_website-finance-packages.jpg) Finance packages for website design ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/finance-solutions-now-available "Finance packages for website design") As we well know ourselves, cashflow for a business is a crucial factor in managing costs and investments. We've been working with Magna Money to create the opportunity for businesses to access finance... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/finance-solutions-now-available) 956 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Ffinance-solutions-now-available&text=Finance+solutions+now+available&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Ffinance-solutions-now-available&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F144%2Fb2ap3_thumbnail_website-finance-packages.jpg&description=Finance+solutions+now+available) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Cumberland News Feature - Cumbrian leaders share thoughts on impact of AI in business](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/cumberland-news-feature) Sunday, 02 March 2025 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![chris-wilcox-light-bulb-web-design-carlisle](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/137/b2ap3_thumbnail_chris-wilcox-light-bulb-web-design-carlisle.jpg) Chris Wilcox - Director at Light Bulb Web Design Ltd in Carlisle, Cumbria ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/cumberland-news-feature "chris-wilcox-light-bulb-web-design-carlisle") It was exciting to be mentioned in the Cumberland News print edition and the News & Star website, where I got the opportunity to share my thoughts about the opportunities and risks of AI... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/cumberland-news-feature) 975 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fcumberland-news-feature&text=Cumberland+News+Feature+-+Cumbrian+leaders+share+thoughts+on+impact+of+AI+in+business&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fcumberland-news-feature&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F137%2Fb2ap3_thumbnail_chris-wilcox-light-bulb-web-design-carlisle.jpg&description=Cumberland+News+Feature+-+Cumbrian+leaders+share+thoughts+on+impact+of+AI+in+business) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Can you afford not to invest in SEO?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/can-you-afford-not-to-invest-in-seo) Thursday, 06 February 2025 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![The benefits of investing in SEO for your new website design](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/142/b2ap3_thumbnail_seo-graph.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/can-you-afford-not-to-invest-in-seo "The benefits of investing in SEO for your new website design") Can you afford not to invest in SEO and professional copywriting alongside your new website? The graph on the image in this post (click to zoom in) shows the very noticeable hike in organic traff... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/can-you-afford-not-to-invest-in-seo) 1003 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fcan-you-afford-not-to-invest-in-seo&text=Can+you+afford+not+to+invest+in+SEO%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fcan-you-afford-not-to-invest-in-seo&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F142%2Fb2ap3_thumbnail_seo-graph.jpg&description=Can+you+afford+not+to+invest+in+SEO%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Will a new website make my search results go down?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/will-a-new-website-make-my-search-results-go-down) Sunday, 15 December 2024 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Will a new website make my search results go down?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/141/b2ap3_thumbnail_one-trick-pony.jpg) Will a new website make my search results go down? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/will-a-new-website-make-my-search-results-go-down "Will a new website make my search results go down?") A common question from enquiries and clients. My answer? We don't know - however, when handled correctly, the launch of a new website normally sees a minimal initial impact on search ranking, and assu... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/will-a-new-website-make-my-search-results-go-down) 669 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwill-a-new-website-make-my-search-results-go-down&text=Will+a+new+website+make+my+search+results+go+down%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwill-a-new-website-make-my-search-results-go-down&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F141%2Fb2ap3_thumbnail_one-trick-pony.jpg&description=Will+a+new+website+make+my+search+results+go+down%3F) [ First Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ Previous Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=9) [ 1 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ 2 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=9) [ 3 ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ 4 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=27) [ 5 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=36) [ 6 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=45) [ 7 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=54) [ 8 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=63) [ 9 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=72) [ 10 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=81) [ Next Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=27) [ Last Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.lightbulbwebdesign.co.uk" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog" }, { "@type": "ListItem", "position": 3, "name": "Authors", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger" }, { "@type": "ListItem", "position": 4, "name": "Chris Wilcox", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris.md" } ] } ```