--- title: "Chris Wilcox - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers - Light Bulb Web Design Blog - Page 5" description: "Page 5 - Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility." url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=36" date: "2026-05-31T05:35:44+00:00" language: "en-GB" --- # Light Bulb Web Design Blog [ Categories ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories "Categories") [ Tags ](https://www.lightbulbwebdesign.co.uk/website-design-blog/tags "Tags") [ Archives ](https://www.lightbulbwebdesign.co.uk/website-design-blog/archive "Archives") [ Calendar ](https://www.lightbulbwebdesign.co.uk/website-design-blog/calendar "Calendar") [ Categories: All Categories ](https://www.lightbulbwebdesign.co.uk/javascript:void(0); "Categories") Search...Suggested keywords [ x ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?format=feed&type=rss) Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting... Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets. With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online. Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility. [More](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Are you competing in the red ocean or the blue ocean?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/are-you-competing-in-the-red-ocean-or-the-blue-ocean) Thursday, 16 May 2024 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![blue-ocean-strategy](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/128/b2ap3_thumbnail_blue-ocean-strategy.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/are-you-competing-in-the-red-ocean-or-the-blue-ocean "blue-ocean-strategy") Do you even know what these are? Spurred on by a post I saw on LinkedIn, I started to re-listen to The Blue Ocean Strategy by W Chan Kim and Renee Mauborgne. It's a topic I first became aware of ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/are-you-competing-in-the-red-ocean-or-the-blue-ocean) 844 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fare-you-competing-in-the-red-ocean-or-the-blue-ocean&text=Are+you+competing+in+the+red+ocean+or+the+blue+ocean%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fare-you-competing-in-the-red-ocean-or-the-blue-ocean&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F128%2Fb2ap3_thumbnail_blue-ocean-strategy.jpg&description=Are+you+competing+in+the+red+ocean+or+the+blue+ocean%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Stop we'ing all over your website...](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/stop-we-ing-all-over-your-website) Friday, 03 May 2024 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Stop we'ing all over your website...](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/127/b2ap3_thumbnail_three-little-pigs.jpg) Your website content should be focused on the reader, not you. ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/stop-we-ing-all-over-your-website "Stop we'ing all over your website...") This little piggy cried "Wee! Wee! Wee!" all the way home..." That's great for a nursery rhyme, but your website content needs to be taken way more seriously. As a business owner, I know you want to r... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/stop-we-ing-all-over-your-website) 794 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fstop-we-ing-all-over-your-website&text=Stop+we%27ing+all+over+your+website...&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fstop-we-ing-all-over-your-website&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F127%2Fb2ap3_thumbnail_three-little-pigs.jpg&description=Stop+we%27ing+all+over+your+website...) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## ['Optimised for Google' is not enough!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/optimised-for-google-is-not-enough) Tuesday, 30 April 2024 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![SEO that works](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/126/b2ap3_thumbnail_seo-stats.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/optimised-for-google-is-not-enough "SEO that works") When it comes to a new website, it's crucial that you know what you are getting and what to expect. You can be left wondering why your website isn't ranking on search engines for critical search terms... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/optimised-for-google-is-not-enough) 908 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Foptimised-for-google-is-not-enough&text=%27Optimised+for+Google%27+is+not+enough%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Foptimised-for-google-is-not-enough&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F126%2Fb2ap3_thumbnail_seo-stats.jpg&description=%27Optimised+for+Google%27+is+not+enough%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Our article in the official Joomla Magazine](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/our-article-in-the-official-joomla-magazine) Tuesday, 20 February 2024 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Joomla Web Design Case Study](https://www.lightbulbwebdesign.co.uk/images/easyblog_images/940/b2ap3_thumbnail_2024-01-Case-Study.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/our-article-in-the-official-joomla-magazine "Joomla Web Design Case Study") It was great to be invited to author an article for the official Joomla Magazine news website, detailing one of our recent website design projects for The Diversity Partnership. The invitation came in... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/our-article-in-the-official-joomla-magazine) 947 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Four-article-in-the-official-joomla-magazine&text=Our+article+in+the+official+Joomla+Magazine&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Four-article-in-the-official-joomla-magazine&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_images%2F940%2Fb2ap3_thumbnail_2024-01-Case-Study.jpg&description=Our+article+in+the+official+Joomla+Magazine) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [New services to make your website even better](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/new-services-to-make-your-website-even-better) Sunday, 18 February 2024 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![More Carlisle website design services for 2024](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/124/b2ap3_thumbnail_more-carlisle-website-design-services-for-2024.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/new-services-to-make-your-website-even-better "More Carlisle website design services for 2024") Making sure your website is the best we can deliver is why we're constantly refining and expanding the services we offer our new and existing clients. Collaboration is the core of our business, allowi... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/new-services-to-make-your-website-even-better) 977 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fnew-services-to-make-your-website-even-better&text=New+services+to+make+your+website+even+better&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fnew-services-to-make-your-website-even-better&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F124%2Fb2ap3_thumbnail_more-carlisle-website-design-services-for-2024.jpg&description=New+services+to+make+your+website+even+better) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Web design trends for 2024 that might actually last!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/web-design-trends-for-2024-that-might-actually-last) Sunday, 24 December 2023 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Bento Box Web Design - Apple](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/123/b2ap3_thumbnail_apple.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/web-design-trends-for-2024-that-might-actually-last "Bento Box Web Design - Apple") Web design trends are ever-changing.Into 2024, a few appeal to me that I think will stand the test of time more than others.The Bento Box style reminds me of Japan, and anyone who has followed me a wh... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/web-design-trends-for-2024-that-might-actually-last) 1155 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fweb-design-trends-for-2024-that-might-actually-last&text=Web+design+trends+for+2024+that+might+actually+last%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fweb-design-trends-for-2024-that-might-actually-last&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F123%2Fb2ap3_thumbnail_apple.jpg&description=Web+design+trends+for+2024+that+might+actually+last%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [There are no shortcuts to a great website](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/there-are-no-shortcuts-to-a-great-website) Friday, 22 December 2023 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![There are no shortcuts to a great website](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/122/b2ap3_thumbnail_shortcut.jpg) There are no shortcuts to a great website ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/there-are-no-shortcuts-to-a-great-website "There are no shortcuts to a great website") From decades of experience, I know that there are no shortcuts to a great website.Take an example from my HND Computing work placement year - the school I was working in as an IT Technician bought a n... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/there-are-no-shortcuts-to-a-great-website) 1001 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthere-are-no-shortcuts-to-a-great-website&text=There+are+no+shortcuts+to+a+great+website&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthere-are-no-shortcuts-to-a-great-website&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F122%2Fb2ap3_thumbnail_shortcut.jpg&description=There+are+no+shortcuts+to+a+great+website) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Showcasing our Carlisle Web Design clients](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/showcasing-our-carlisle-web-design-clients) Monday, 23 October 2023 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Web Design Agency in Carlisle](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/121/b2ap3_thumbnail_carlisle-web-design-agency.jpg) Chris Wilcox - Director at Light Bulb Web Design Ltd in Carlisle ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/showcasing-our-carlisle-web-design-clients "Web Design Agency in Carlisle") As a Carlisle-based business, we have designed and built websites for over 300 businesses since our launch in 2014. Whilst many have been from outside of the Carlisle and Cumbria region, most of ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/showcasing-our-carlisle-web-design-clients) 1552 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fshowcasing-our-carlisle-web-design-clients&text=Showcasing+our+Carlisle+Web+Design+clients&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fshowcasing-our-carlisle-web-design-clients&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F121%2Fb2ap3_thumbnail_carlisle-web-design-agency.jpg&description=Showcasing+our+Carlisle+Web+Design+clients) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [What is truly your unique selling point?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-truly-your-unique-selling-point) Friday, 24 February 2023 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![What is your actual USP?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/119/b2ap3_thumbnail_boom.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-truly-your-unique-selling-point "What is your actual USP?") What actually differentiates you from the competition?I'll guarantee that it isn't how many years of experience you have, nor that you aim to be the best. Anyone can compete on those meaningless terms... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-truly-your-unique-selling-point) 1400 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-is-truly-your-unique-selling-point&text=What+is+truly+your+unique+selling+point%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-is-truly-your-unique-selling-point&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F119%2Fb2ap3_thumbnail_boom.jpg&description=What+is+truly+your+unique+selling+point%3F) [ First Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ Previous Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=27) [ 1 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ 2 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=9) [ 3 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=18) [ 4 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=27) [ 5 ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ 6 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=45) [ 7 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=54) [ 8 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=63) [ 9 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=72) [ 10 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=81) [ Next Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=45) [ Last Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.lightbulbwebdesign.co.uk" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog" }, { "@type": "ListItem", "position": 3, "name": "Authors", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger" }, { "@type": "ListItem", "position": 4, "name": "Chris Wilcox", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris.md" } ] } ```