--- title: "Chris Wilcox - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers - Light Bulb Web Design Blog - Page 8" description: "Page 8 - Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility." url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=63" date: "2026-05-31T05:34:38+00:00" language: "en-GB" --- # Light Bulb Web Design Blog [ Categories ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories "Categories") [ Tags ](https://www.lightbulbwebdesign.co.uk/website-design-blog/tags "Tags") [ Archives ](https://www.lightbulbwebdesign.co.uk/website-design-blog/archive "Archives") [ Calendar ](https://www.lightbulbwebdesign.co.uk/website-design-blog/calendar "Calendar") [ Categories: All Categories ](https://www.lightbulbwebdesign.co.uk/javascript:void(0); "Categories") Search...Suggested keywords [ x ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?format=feed&type=rss) Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting... Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets. With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online. Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility. [More](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [A new team member for 2020!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/a-new-team-member-for-2020) Monday, 06 January 2020 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![A new team member for 2020!](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/83/b2ap3_thumbnail_light-bulb-web-design-carlisle-new-team-member.jpg) Light Bulb Web Design, Carlisle - Our new team member for 2020 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/a-new-team-member-for-2020 "A new team member for 2020!") ​As our client base continues to grow, we'd like to introduce our new team member for 2020! Keiko is a Japanese Shiba Inu and will be in charge of socialising and walks, we look forward to her he... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/a-new-team-member-for-2020) 4037 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fa-new-team-member-for-2020&text=A+new+team+member+for+2020%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fa-new-team-member-for-2020&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F83%2Fb2ap3_thumbnail_light-bulb-web-design-carlisle-new-team-member.jpg&description=A+new+team+member+for+2020%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [CWE/CME Daytime Follow-up July 11th 2019](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/cwe-cme-daytime-follow-up-july-11th-2019) Thursday, 11 July 2019 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Carlisle Business Networking](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/81/b2ap3_thumbnail_carlisle-business-networking.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/cwe-cme-daytime-follow-up-july-11th-2019 "Carlisle Business Networking") ​This week I had the pleasure of speaking at the CWE/CME Daytime Business Networking event, held on Thursday July 11th. As a business, I've always tried to be educational with the blog and social medi... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/cwe-cme-daytime-follow-up-july-11th-2019) 4931 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fcwe-cme-daytime-follow-up-july-11th-2019&text=CWE%2FCME+Daytime+Follow-up+July+11th+2019&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fcwe-cme-daytime-follow-up-july-11th-2019&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F81%2Fb2ap3_thumbnail_carlisle-business-networking.jpg&description=CWE%2FCME+Daytime+Follow-up+July+11th+2019) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Is the text on your website unique and original?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/is-the-text-on-your-website-unique-and-original) Wednesday, 19 June 2019 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Is your website copy original?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/79/b2ap3_thumbnail_is-your-website-copy-original.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/is-the-text-on-your-website-unique-and-original "Is your website copy original?") What is copywriting? For websites, copywriting refers to the creation of the right words to use on your website pages, perhaps to explain your services, introduce your business or describe the product... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/is-the-text-on-your-website-unique-and-original) 5226 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fis-the-text-on-your-website-unique-and-original&text=Is+the+text+on+your+website+unique+and+original%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fis-the-text-on-your-website-unique-and-original&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F79%2Fb2ap3_thumbnail_is-your-website-copy-original.jpg&description=Is+the+text+on+your+website+unique+and+original%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [The Domain Name Scam - .uk and others](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-domain-name-scam-uk-and-others) Friday, 14 June 2019 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![domain-name-scam-warning](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/78/b2ap3_thumbnail_domain-name-scam-warning.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-domain-name-scam-uk-and-others "domain-name-scam-warning") ​A domain name is what you type into a web browser in order to get directly to a website. For me, my domain name is www.lightbulbwebdesign.co.uk. The .co.uk part is the 'top level domain' (TLD) ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-domain-name-scam-uk-and-others) 5882 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthe-domain-name-scam-uk-and-others&text=The+Domain+Name+Scam+-+.uk+and+others&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthe-domain-name-scam-uk-and-others&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F78%2Fb2ap3_thumbnail_domain-name-scam-warning.jpg&description=The+Domain+Name+Scam+-+.uk+and+others) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [What does the price of my website include?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-does-the-price-of-my-website-include) Sunday, 05 May 2019 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![What does the price of my website design include?](https://www.lightbulbwebdesign.co.uk/images/easyblog_images/940/b2ap3_thumbnail_what-does-the-price-of-my-website-include.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-does-the-price-of-my-website-include "What does the price of my website design include?") ​Something that came up at a recent business expo related to not just the work and time that goes in to designing websites, but also the hosting, extensions and other costs associated with web design.... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-does-the-price-of-my-website-include) 5158 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-does-the-price-of-my-website-include&text=What+does+the+price+of+my+website+include%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-does-the-price-of-my-website-include&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_images%2F940%2Fb2ap3_thumbnail_what-does-the-price-of-my-website-include.jpg&description=What+does+the+price+of+my+website+include%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Do you know what you're getting?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/do-you-know-what-you-re-getting) Friday, 23 November 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![do-you-know-what-youre-paying-for-with-your-website-design](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/71/b2ap3_thumbnail_do-you-know-what-youre-paying-for-with-your-website-design.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/do-you-know-what-you-re-getting "do-you-know-what-youre-paying-for-with-your-website-design") ​We try to make our blog informational and educational - our posts are here to help you understand what's involved with web design, and what you should be getting when you pay someone to design a webs... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/do-you-know-what-you-re-getting) 4674 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fdo-you-know-what-you-re-getting&text=Do+you+know+what+you%27re+getting%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fdo-you-know-what-you-re-getting&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F71%2Fb2ap3_thumbnail_do-you-know-what-youre-paying-for-with-your-website-design.jpg&description=Do+you+know+what+you%27re+getting%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Are you getting what you paid for?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/are-you-getting-what-you-paid-for) Saturday, 06 October 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![How do you know if your web designer has done what they said they would?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/69/b2ap3_thumbnail_how-do-i-know-what-my-web-designer-has-done.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/are-you-getting-what-you-paid-for "How do you know if your web designer has done what they said they would?") ​One of our choices as a web design company was to try and provide clear information and detail about what we do for you within any website we create. We do this by using our blog to post in... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/are-you-getting-what-you-paid-for) 7234 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fare-you-getting-what-you-paid-for&text=Are+you+getting+what+you+paid+for%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fare-you-getting-what-you-paid-for&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F69%2Fb2ap3_thumbnail_how-do-i-know-what-my-web-designer-has-done.jpg&description=Are+you+getting+what+you+paid+for%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Spotlight on - Kassi Martin](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/spotlight-on-kassi-martin) Wednesday, 19 September 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Spotlight on...](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/spotlight-on) [ ![kassi-martin-creative-therapy-online-courses](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/68/b2ap3_thumbnail_kassi-martin-creative-therapy-online-courses.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/spotlight-on-kassi-martin "kassi-martin-creative-therapy-online-courses") Kas got in touch a few years ago looking to hand over management of her website to 'someone else' - a daunting proposal for someone who was so used to doing things on her own :)Her new website needed ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/spotlight-on-kassi-martin) 4490 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fspotlight-on-kassi-martin&text=Spotlight+on+-+Kassi+Martin&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fspotlight-on-kassi-martin&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F68%2Fb2ap3_thumbnail_kassi-martin-creative-therapy-online-courses.jpg&description=Spotlight+on+-+Kassi+Martin) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [What is a domain name and why do I need to keep paying for it?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-a-domain-name) Sunday, 12 August 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![What is a domain name, and who owns it?](https://www.lightbulbwebdesign.co.uk/images/easyblog_shared/b2ap3_thumbnail_who-owns-a-domain-name.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-a-domain-name "What is a domain name, and who owns it?") ​We had some questions from a client recently who was asking about domain name ownership and why there was a need to keep paying for it every year. We've had similar questions a few ti... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-a-domain-name) 5241 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-is-a-domain-name&text=What+is+a+domain+name+and+why+do+I+need+to+keep+paying+for+it%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-is-a-domain-name&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_shared%2Fb2ap3_thumbnail_who-owns-a-domain-name.jpg&description=What+is+a+domain+name+and+why+do+I+need+to+keep+paying+for+it%3F) [ First Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ Previous Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=54) [ 3 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=18) [ 4 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=27) [ 5 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=36) [ 6 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=45) [ 7 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=54) [ 8 ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ 9 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=72) [ 10 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=81) [ 11 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=90) [ 12 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=99) [ Next Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=72) [ Last Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.lightbulbwebdesign.co.uk" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog" }, { "@type": "ListItem", "position": 3, "name": "Authors", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger" }, { "@type": "ListItem", "position": 4, "name": "Chris Wilcox", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris.md" } ] } ```