--- title: "Chris Wilcox - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers - Light Bulb Web Design Blog - Page 9" description: "Page 9 - Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility." url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=72" date: "2026-05-31T05:40:00+00:00" language: "en-GB" --- # Light Bulb Web Design Blog [ Categories ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories "Categories") [ Tags ](https://www.lightbulbwebdesign.co.uk/website-design-blog/tags "Tags") [ Archives ](https://www.lightbulbwebdesign.co.uk/website-design-blog/archive "Archives") [ Calendar ](https://www.lightbulbwebdesign.co.uk/website-design-blog/calendar "Calendar") [ Categories: All Categories ](https://www.lightbulbwebdesign.co.uk/javascript:void(0); "Categories") Search...Suggested keywords [ x ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?format=feed&type=rss) Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting... Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets. With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online. Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility. [More](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [What actually is a website page?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-actually-is-a-website-page) Sunday, 10 June 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![What is a website page?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/60/b2ap3_thumbnail_what-is-a-website-page.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-actually-is-a-website-page "What is a website page?") ​If you look at our website design prices, and often those of many other web design companies, they talk about how many pages each price allows for. But often we are asked "What do you mean by a websi... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-actually-is-a-website-page) 4418 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-actually-is-a-website-page&text=What+actually+is+a+website+page%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-actually-is-a-website-page&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F60%2Fb2ap3_thumbnail_what-is-a-website-page.jpg&description=What+actually+is+a+website+page%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Mobile friendly...or is it?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/mobile-friendly-or-is-it) Saturday, 26 May 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Is your website really mobile friendly?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/59/b2ap3_thumbnail_responsive-website-design-carlisle.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/mobile-friendly-or-is-it "Is your website really mobile friendly?") ​Responsive website design...mobile friendly website design...a couple of terms we and many others throw around and perhaps expect people to know what they mean. Many years ago, before mobile phones a... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/mobile-friendly-or-is-it) 4044 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fmobile-friendly-or-is-it&text=Mobile+friendly...or+is+it%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fmobile-friendly-or-is-it&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F59%2Fb2ap3_thumbnail_responsive-website-design-carlisle.jpg&description=Mobile+friendly...or+is+it%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [HTTPS websites become even more critical](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/https-websites-become-even-more-critical) Friday, 18 May 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![HTTPS and SSL Website Design in Carlisle, Cumbria](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/58/b2ap3_thumbnail_ssl-secure-website-hosting.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/https-websites-become-even-more-critical "HTTPS and SSL Website Design in Carlisle, Cumbria") A little while ago, we wrote about how Google Chrome, one of the world's most popular web browsers, was going to start flagging non-HTTPS served web pages as 'Insecure'. HTTPS uses an encrypted connec... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/https-websites-become-even-more-critical) 3929 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fhttps-websites-become-even-more-critical&text=HTTPS+websites+become+even+more+critical&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fhttps-websites-become-even-more-critical&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F58%2Fb2ap3_thumbnail_ssl-secure-website-hosting.jpg&description=HTTPS+websites+become+even+more+critical) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [All Inclusive - and no, we're not talking about holidays!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/all-inclusive-nope-we-re-not-talking-about-holidays) Wednesday, 25 April 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Light Bulb Website Design in Carlisle](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/57/b2ap3_thumbnail_light-bulb-website-design-carlisle.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/all-inclusive-nope-we-re-not-talking-about-holidays "Light Bulb Website Design in Carlisle") ​Is that a click-bait title? No idea, however what we do know is that our website design prices and services include a significant amount of features and benefits that are often missed out or ch... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/all-inclusive-nope-we-re-not-talking-about-holidays) 4601 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fall-inclusive-nope-we-re-not-talking-about-holidays&text=All+Inclusive+-+and+no%2C+we%27re+not+talking+about+holidays%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fall-inclusive-nope-we-re-not-talking-about-holidays&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F57%2Fb2ap3_thumbnail_light-bulb-website-design-carlisle.jpg&description=All+Inclusive+-+and+no%2C+we%27re+not+talking+about+holidays%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Another year and counting!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/another-year-and-counting) Sunday, 08 April 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Website designer in Carlisle, Cumbria](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/56/b2ap3_thumbnail_website-designer-in-carlisle.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/another-year-and-counting "Website designer in Carlisle, Cumbria") April 2018 sees the start of the 5th year for Light Bulb Web Design in Carlisle! Hitting the ground running, our first news of the year was becoming a Limited Company, paving the way for another... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/another-year-and-counting) 4252 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fanother-year-and-counting&text=Another+year+and+counting%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fanother-year-and-counting&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F56%2Fb2ap3_thumbnail_website-designer-in-carlisle.jpg&description=Another+year+and+counting%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [The importance of communication](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-importance-of-communication) Saturday, 24 March 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![The importance of communication for website design](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/54/b2ap3_thumbnail_the-importance-of-communication-in-website-design.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-importance-of-communication "The importance of communication for website design") ​Dictionaries have some great descriptions of what the word 'communication' means, and whilst for website design it can be related to how a website communicates with its readers, the focus of thi... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-importance-of-communication) 5349 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthe-importance-of-communication&text=The+importance+of+communication&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthe-importance-of-communication&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F54%2Fb2ap3_thumbnail_the-importance-of-communication-in-website-design.jpg&description=The+importance+of+communication) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Up front web design fees vs. monthly payments](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/up-front-web-design-fees-vs-monthly-payments) Wednesday, 21 March 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Affordable website design in Carlisle](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/53/b2ap3_thumbnail_affordable-web-design-in-carlisle.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/up-front-web-design-fees-vs-monthly-payments "Affordable website design in Carlisle") From the outset, we have offered three payment options for our web design services: 1) Pay an initial 40% deposit, and then pay the remainder when the website design is finished and ready to go ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/up-front-web-design-fees-vs-monthly-payments) 4579 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fup-front-web-design-fees-vs-monthly-payments&text=Up+front+web+design+fees+vs.+monthly+payments&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fup-front-web-design-fees-vs-monthly-payments&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F53%2Fb2ap3_thumbnail_affordable-web-design-in-carlisle.jpg&description=Up+front+web+design+fees+vs.+monthly+payments) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [EYFS Resources: E-Commerce CRM link case study](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/linking-our-e-commerce-solution-with-a-crm) Wednesday, 07 March 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [E-Commerce](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/e-commerce) [ ![E-Commerce Website Design with Zoho CRM Link](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/52/b2ap3_thumbnail_ecommerce-crm-integration.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/linking-our-e-commerce-solution-with-a-crm "E-Commerce Website Design with Zoho CRM Link") In the middle of 2017 we launched a new website for EYFS Resources, which included a large e-commerce solution to cater for a wide range of products. We spoke before the work started on whether a link... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/linking-our-e-commerce-solution-with-a-crm) 5120 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Flinking-our-e-commerce-solution-with-a-crm&text=EYFS+Resources%3A+E-Commerce+CRM+link+case+study&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Flinking-our-e-commerce-solution-with-a-crm&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F52%2Fb2ap3_thumbnail_ecommerce-crm-integration.jpg&description=EYFS+Resources%3A+E-Commerce+CRM+link+case+study) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [How many pages does my website need?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-many-pages-does-my-website-need) Saturday, 03 March 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![How many pages does my website need?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/51/b2ap3_thumbnail_how-many-pages-does-my-website-need.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-many-pages-does-my-website-need "How many pages does my website need?") This is one of the most common questions we get asked when someone gets in touch to ask us about a website they are looking to have designed. The answer we give depends on a few different aspects, whi... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-many-pages-does-my-website-need) 5128 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fhow-many-pages-does-my-website-need&text=How+many+pages+does+my+website+need%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fhow-many-pages-does-my-website-need&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F51%2Fb2ap3_thumbnail_how-many-pages-does-my-website-need.jpg&description=How+many+pages+does+my+website+need%3F) [ First Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ Previous Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=63) [ 4 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=27) [ 5 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=36) [ 6 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=45) [ 7 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=54) [ 8 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=63) [ 9 ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ 10 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=81) [ 11 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=90) [ 12 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=99) [ 13 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) [ Next Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=81) [ Last Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.lightbulbwebdesign.co.uk" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog" }, { "@type": "ListItem", "position": 3, "name": "Authors", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger" }, { "@type": "ListItem", "position": 4, "name": "Chris Wilcox", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris.md" } ] } ```