--- title: "Chris Wilcox - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers - Light Bulb Web Design Blog - Page 10" description: "Page 10 - Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility." url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=81" date: "2026-05-31T05:35:17+00:00" language: "en-GB" --- # Light Bulb Web Design Blog [ Categories ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories "Categories") [ Tags ](https://www.lightbulbwebdesign.co.uk/website-design-blog/tags "Tags") [ Archives ](https://www.lightbulbwebdesign.co.uk/website-design-blog/archive "Archives") [ Calendar ](https://www.lightbulbwebdesign.co.uk/website-design-blog/calendar "Calendar") [ Categories: All Categories ](https://www.lightbulbwebdesign.co.uk/javascript:void(0); "Categories") Search...Suggested keywords [ x ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?format=feed&type=rss) Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting... Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets. With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online. Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility. [More](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [My essential website design software](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/my-essential-website-design-software) Tuesday, 27 February 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![My essential website design software list](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/50/b2ap3_thumbnail_essential-website-design-software.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/my-essential-website-design-software "My essential website design software list") ​Over the years I've gathered a small list of software that sees daily use for my web design business. Whether for coding, image manipulation or accessing the website files via ftp, here are my daily ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/my-essential-website-design-software) 5232 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fmy-essential-website-design-software&text=My+essential+website+design+software&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fmy-essential-website-design-software&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F50%2Fb2ap3_thumbnail_essential-website-design-software.jpg&description=My+essential+website+design+software) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Visitor focused web design](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/visitor-focused-web-design) Wednesday, 21 February 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Visitor focused website design in Carlisle](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/48/b2ap3_thumbnail_visitor-focused-web-design-in-carlisle.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/visitor-focused-web-design "Visitor focused website design in Carlisle") ​Here's the bottom line - if someone visits your website and they can't quickly and easily find what they are looking for, then they'll leave. It really is as simple as that. We start by talking about... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/visitor-focused-web-design) 4481 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fvisitor-focused-web-design&text=Visitor+focused+web+design&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fvisitor-focused-web-design&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F48%2Fb2ap3_thumbnail_visitor-focused-web-design-in-carlisle.jpg&description=Visitor+focused+web+design) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Why we don't put a link to our own website on your website...](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-we-don-t-put-a-link-to-our-own-website-in-your-website) Saturday, 17 February 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Should website designers put back links in your footer?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/46/b2ap3_thumbnail_should-a-website-designer-put-backlinks-in-the-footer.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-we-don-t-put-a-link-to-our-own-website-in-your-website "Should website designers put back links in your footer?") If you take a look around the Internet and visit a few websites for local companies, you are likely to find a link at the bottom of every page to the company who designed that website. That may seem a... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-we-don-t-put-a-link-to-our-own-website-in-your-website) 4375 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhy-we-don-t-put-a-link-to-our-own-website-in-your-website&text=Why+we+don%27t+put+a+link+to+our+own+website+on+your+website...&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhy-we-don-t-put-a-link-to-our-own-website-in-your-website&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F46%2Fb2ap3_thumbnail_should-a-website-designer-put-backlinks-in-the-footer.jpg&description=Why+we+don%27t+put+a+link+to+our+own+website+on+your+website...) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [I'm getting a friend to do it...](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/i-m-getting-a-friend-to-do-it) Monday, 12 February 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Is getting your friend to design your website a good idea?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/45/b2ap3_thumbnail_getting-a-friend-to-design-my-website.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/i-m-getting-a-friend-to-do-it "Is getting your friend to design your website a good idea?") ​This is a comment we come across on occasion, usually after someone has been in touch and asked us for a price to design their new website. There's not really any way to respond except for ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/i-m-getting-a-friend-to-do-it) 4155 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fi-m-getting-a-friend-to-do-it&text=I%27m+getting+a+friend+to+do+it...&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fi-m-getting-a-friend-to-do-it&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F45%2Fb2ap3_thumbnail_getting-a-friend-to-design-my-website.jpg&description=I%27m+getting+a+friend+to+do+it...) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [We're excited, but it's probably not exciting for you!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/we-re-excited-but-it-s-probably-not-exciting-for-you) Saturday, 03 February 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Website hosting upgrade](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/44/b2ap3_thumbnail_website-hosting-upgrade.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/we-re-excited-but-it-s-probably-not-exciting-for-you "Website hosting upgrade") Over a year ago, we took the decision to move away from using a shared hosting platform, where the performance of our websites was affected by any other client of our hosting provider whose websi... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/we-re-excited-but-it-s-probably-not-exciting-for-you) 3923 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwe-re-excited-but-it-s-probably-not-exciting-for-you&text=We%27re+excited%2C+but+it%27s+probably+not+exciting+for+you%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwe-re-excited-but-it-s-probably-not-exciting-for-you&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F44%2Fb2ap3_thumbnail_website-hosting-upgrade.jpg&description=We%27re+excited%2C+but+it%27s+probably+not+exciting+for+you%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Attention to detail and focused web design](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/attention-to-detail-and-focused-web-design) Tuesday, 02 January 2018 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![attention-to-detail-in-web-design](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/43/b2ap3_thumbnail_attention-to-detail-in-web-design.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/attention-to-detail-and-focused-web-design "attention-to-detail-in-web-design") Websites are primarily visual, they get looked at by most visitors - and for those who need screen readers to help them out, the way pages are put together and handled for visually impaired visitors i... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/attention-to-detail-and-focused-web-design) 4204 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fattention-to-detail-and-focused-web-design&text=Attention+to+detail+and+focused+web+design&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fattention-to-detail-and-focused-web-design&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F43%2Fb2ap3_thumbnail_attention-to-detail-in-web-design.jpg&description=Attention+to+detail+and+focused+web+design) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Why I prefer multi-page website layouts](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-i-prefer-multi-page-website-layouts) Saturday, 09 December 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![single-page-vs-multi-page-websites](https://www.lightbulbwebdesign.co.uk/images/easyblog_images/940/b2ap3_thumbnail_single-page-vs-multi-page-websites.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-i-prefer-multi-page-website-layouts "single-page-vs-multi-page-websites") The website visitor experience ​Imagine a website providing details of the services offered by a company - maybe they have 5 main services, A, B, C, D and E as simple examples. There are two main ways... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-i-prefer-multi-page-website-layouts) 9050 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhy-i-prefer-multi-page-website-layouts&text=Why+I+prefer+multi-page+website+layouts&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhy-i-prefer-multi-page-website-layouts&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_images%2F940%2Fb2ap3_thumbnail_single-page-vs-multi-page-websites.jpg&description=Why+I+prefer+multi-page+website+layouts) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [The importance of good navigation](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-importance-of-good-navigation) Friday, 01 December 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![website-navigation-and-menu-structure](https://www.lightbulbwebdesign.co.uk/images/easyblog_images/940/b2ap3_thumbnail_website-navigation-and-menu-structure.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-importance-of-good-navigation "website-navigation-and-menu-structure") ​As well as needing to look nice, a website must also be easy to navigate - if a visitor cannot find their way around then they're quite likely to give up and go somewhere else instead, potentially lo... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-importance-of-good-navigation) 4152 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthe-importance-of-good-navigation&text=The+importance+of+good+navigation&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthe-importance-of-good-navigation&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_images%2F940%2Fb2ap3_thumbnail_website-navigation-and-menu-structure.jpg&description=The+importance+of+good+navigation) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [A week in the life of Light Bulb Web Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/a-week-in-the-life-of-light-bulb-web-design) Thursday, 16 November 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![A week in the life of Light Bulb Web Design](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/39/b2ap3_thumbnail_a-week-in-the-life-of-light-bulb-web-design-in-carlisle-cumbria.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/a-week-in-the-life-of-light-bulb-web-design "A week in the life of Light Bulb Web Design") ​Working from home was a big change - living the 9-5 life for the previous 17 years made this feel refreshing but also challenging! The feeling that the 9-5 working week was still needed took a little... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/a-week-in-the-life-of-light-bulb-web-design) 3879 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fa-week-in-the-life-of-light-bulb-web-design&text=A+week+in+the+life+of+Light+Bulb+Web+Design&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fa-week-in-the-life-of-light-bulb-web-design&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F39%2Fb2ap3_thumbnail_a-week-in-the-life-of-light-bulb-web-design-in-carlisle-cumbria.jpg&description=A+week+in+the+life+of+Light+Bulb+Web+Design) [ First Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ Previous Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=72) [ 4 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=27) [ 5 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=36) [ 6 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=45) [ 7 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=54) [ 8 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=63) [ 9 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=72) [ 10 ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ 11 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=90) [ 12 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=99) [ 13 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) [ Next Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=90) [ Last Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.lightbulbwebdesign.co.uk" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog" }, { "@type": "ListItem", "position": 3, "name": "Authors", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger" }, { "@type": "ListItem", "position": 4, "name": "Chris Wilcox", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris.md" } ] } ```