--- title: "Chris Wilcox - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers - Light Bulb Web Design Blog - Page 11" description: "Page 11 - Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility." url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=90" date: "2026-05-31T06:14:46+00:00" language: "en-GB" --- # Light Bulb Web Design Blog [ Categories ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories "Categories") [ Tags ](https://www.lightbulbwebdesign.co.uk/website-design-blog/tags "Tags") [ Archives ](https://www.lightbulbwebdesign.co.uk/website-design-blog/archive "Archives") [ Calendar ](https://www.lightbulbwebdesign.co.uk/website-design-blog/calendar "Calendar") [ Categories: All Categories ](https://www.lightbulbwebdesign.co.uk/javascript:void(0); "Categories") Search...Suggested keywords [ x ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?format=feed&type=rss) Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting... Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets. With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online. Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility. [More](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [How does it work, getting a new website?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-does-it-work-getting-a-new-website) Monday, 13 November 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![how-do-we-design-websites-at-light-bulb-web-design-in-carlisle](https://www.lightbulbwebdesign.co.uk/images/easyblog_images/940/b2ap3_thumbnail_how-do-we-design-websites-at-light-bulb-web-design-in-carlisle.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-does-it-work-getting-a-new-website "how-do-we-design-websites-at-light-bulb-web-design-in-carlisle") ​Websites can be complicated things....but that's where we come in. More often than not, anyone getting in touch with us to ask about our web design services wants to know how much it will cost ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-does-it-work-getting-a-new-website) 4198 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fhow-does-it-work-getting-a-new-website&text=How+does+it+work%2C+getting+a+new+website%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fhow-does-it-work-getting-a-new-website&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_images%2F940%2Fb2ap3_thumbnail_how-do-we-design-websites-at-light-bulb-web-design-in-carlisle.jpg&description=How+does+it+work%2C+getting+a+new+website%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Why we're going off image sliders on your website](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-we-re-going-off-image-sliders-on-your-website) Thursday, 26 October 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![why-we-dont-use-sliders-in-our-website-designs](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/36/b2ap3_thumbnail_why-we-dont-use-sliders-in-our-website-designs.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-we-re-going-off-image-sliders-on-your-website "why-we-dont-use-sliders-in-our-website-designs") When Internet connection speeds began to increase with the introduction of broadband and, more recently, fibre connectivity, the use of imagery and video within websites has dramatically increase... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-we-re-going-off-image-sliders-on-your-website) 4602 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhy-we-re-going-off-image-sliders-on-your-website&text=Why+we%27re+going+off+image+sliders+on+your+website&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhy-we-re-going-off-image-sliders-on-your-website&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F36%2Fb2ap3_thumbnail_why-we-dont-use-sliders-in-our-website-designs.jpg&description=Why+we%27re+going+off+image+sliders+on+your+website) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [What it says on the tin...](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-it-says-on-the-tin) Friday, 20 October 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Carlisle Website Design that does what it says on the tin!](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/35/b2ap3_thumbnail_website-design-in-carlisle.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-it-says-on-the-tin "Carlisle Website Design that does what it says on the tin!") Over the past 4 years, our Carlisle website design services have catered for a wide range of businesses and clients, and we find that often many are looking for similar requirements from their website... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-it-says-on-the-tin) 3450 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-it-says-on-the-tin&text=What+it+says+on+the+tin...&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-it-says-on-the-tin&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F35%2Fb2ap3_thumbnail_website-design-in-carlisle.jpg&description=What+it+says+on+the+tin...) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Why I prefer Joomla over WordPress](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-i-prefer-joomla-over-wordpress) Saturday, 23 September 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Professional Joomla Website Designer in Carlisle, Cumbria](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/31/b2ap3_thumbnail_professional-web-designer-in-carlisle-cumbria.png) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-i-prefer-joomla-over-wordpress "Professional Joomla Website Designer in Carlisle, Cumbria") The world of website design has never stopped changing since I first got involved almost 20 years ago. My first website was pure html, we mentioned it in an earlier post. A little later, the challenge... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-i-prefer-joomla-over-wordpress) 4441 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhy-i-prefer-joomla-over-wordpress&text=Why+I+prefer+Joomla+over+WordPress&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhy-i-prefer-joomla-over-wordpress&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F31%2Fb2ap3_thumbnail_professional-web-designer-in-carlisle-cumbria.png&description=Why+I+prefer+Joomla+over+WordPress) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Make sure your website can easily grow alongside of your business](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/make-sure-your-website-can-easily-grow-alongside-of-your-business) Friday, 30 June 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![cms-website-design-in-carlisle-cumbria](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/26/b2ap3_thumbnail_cms-website-design-in-carlisle-cumbria.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/make-sure-your-website-can-easily-grow-alongside-of-your-business "cms-website-design-in-carlisle-cumbria") Websites can be created in a number of different ways. When Light Bulb Web Design launched in 2013, we brought over 17 years of experience with us in using one of the longest standing content ma... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/make-sure-your-website-can-easily-grow-alongside-of-your-business) 3994 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fmake-sure-your-website-can-easily-grow-alongside-of-your-business&text=Make+sure+your+website+can+easily+grow+alongside+of+your+business&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fmake-sure-your-website-can-easily-grow-alongside-of-your-business&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F26%2Fb2ap3_thumbnail_cms-website-design-in-carlisle-cumbria.jpg&description=Make+sure+your+website+can+easily+grow+alongside+of+your+business) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Keeping your website secure for less](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/keeping-your-website-secure-for-less) Sunday, 26 February 2017 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Keeping your website secure for less](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/24/b2ap3_thumbnail_ssl-secure-website-hosting.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/keeping-your-website-secure-for-less "Keeping your website secure for less") ​It has always been beneficial to have any e-commerce website running on HTTPS hosting - in simple terms, the 'S' stands for secure, meaning any communication between your website and the visitor is e... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/keeping-your-website-secure-for-less) 4569 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fkeeping-your-website-secure-for-less&text=Keeping+your+website+secure+for+less&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fkeeping-your-website-secure-for-less&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F24%2Fb2ap3_thumbnail_ssl-secure-website-hosting.jpg&description=Keeping+your+website+secure+for+less) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Together we can do more - for you!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/together-we-can-do-more-for-you) Wednesday, 07 December 2016 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Together we can do more - for you!](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/23/b2ap3_thumbnail_Facebook-Header-Image-v4.png) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/together-we-can-do-more-for-you "Together we can do more - for you!") In May 2016, Light Bulb Web Design in Carlisle became a full time company, but we've already covered that in our previous post :) The main business focus of this decision was to enable us to offer eve... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/together-we-can-do-more-for-you) 6146 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Ftogether-we-can-do-more-for-you&text=Together+we+can+do+more+-+for+you%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Ftogether-we-can-do-more-for-you&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F23%2Fb2ap3_thumbnail_Facebook-Header-Image-v4.png&description=Together+we+can+do+more+-+for+you%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [It all started with a Bright Idea...in 1999!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/it-all-started-with-a-bright-idea) Wednesday, 24 August 2016 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![It all started with a Bright Idea...in 1999!](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/22/b2ap3_thumbnail_lightbulb_.png) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/it-all-started-with-a-bright-idea "It all started with a Bright Idea...in 1999!") You may have noticed that we mention having over 17 years experience in web design...and you may wonder where we get that figure from... In 1999 we cr... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/it-all-started-with-a-bright-idea) 6711 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fit-all-started-with-a-bright-idea&text=It+all+started+with+a+Bright+Idea...in+1999%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fit-all-started-with-a-bright-idea&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F22%2Fb2ap3_thumbnail_lightbulb_.png&description=It+all+started+with+a+Bright+Idea...in+1999%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Optimised for Google - are you sure?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/optimised-for-google-are-you-sure) Sunday, 07 August 2016 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Optimised for Google - are you sure?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/21/b2ap3_thumbnail_carlisle-seo-services.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/optimised-for-google-are-you-sure "Optimised for Google - are you sure?") Optimised for Google...that seems to be a common phrase thrown around by many website designers. But what does it mean? What are they doing, or ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/optimised-for-google-are-you-sure) 6113 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Foptimised-for-google-are-you-sure&text=Optimised+for+Google+-+are+you+sure%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Foptimised-for-google-are-you-sure&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F21%2Fb2ap3_thumbnail_carlisle-seo-services.jpg&description=Optimised+for+Google+-+are+you+sure%3F) [ First Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ Previous Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=81) [ 4 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=27) [ 5 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=36) [ 6 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=45) [ 7 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=54) [ 8 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=63) [ 9 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=72) [ 10 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=81) [ 11 ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ 12 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=99) [ 13 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) [ Next Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=99) [ Last Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris?start=108) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.lightbulbwebdesign.co.uk" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog" }, { "@type": "ListItem", "position": 3, "name": "Authors", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger" }, { "@type": "ListItem", "position": 4, "name": "Chris Wilcox", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris.md" } ] } ```