--- title: "Website Design - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers - Light Bulb Web Design Blog - Page 6" description: "Page 6 - A blog from Light Bulb Web Design Ltd - Read about how we make sure your website is perfect for you" url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=45" date: "2026-06-05T22:12:05+00:00" language: "en-GB" --- # Light Bulb Web Design Blog [ Categories ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories "Categories") [ Tags ](https://www.lightbulbwebdesign.co.uk/website-design-blog/tags "Tags") [ Archives ](https://www.lightbulbwebdesign.co.uk/website-design-blog/archive "Archives") [ Calendar ](https://www.lightbulbwebdesign.co.uk/website-design-blog/calendar "Calendar") [ Categories: All Categories ](https://www.lightbulbwebdesign.co.uk/javascript:void(0); "Categories") Search...Suggested keywords [ x ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ![Website Design](https://www.lightbulbwebdesign.co.uk/images/easyblog_cavatar/4_cheap-website-design.png) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) ## [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?format=feed&type=rss) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [What is truly your unique selling point?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-truly-your-unique-selling-point) Friday, 24 February 2023 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![What is your actual USP?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/119/b2ap3_thumbnail_boom.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-truly-your-unique-selling-point "What is your actual USP?") What actually differentiates you from the competition?I'll guarantee that it isn't how many years of experience you have, nor that you aim to be the best. Anyone can compete on those meaningless terms... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-is-truly-your-unique-selling-point) 1405 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-is-truly-your-unique-selling-point&text=What+is+truly+your+unique+selling+point%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fwhat-is-truly-your-unique-selling-point&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F119%2Fb2ap3_thumbnail_boom.jpg&description=What+is+truly+your+unique+selling+point%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Does the majority of your search traffic come from people looking up your business name?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/does-the-majority-of-your-search-traffic-come-from-people-looking-up-your-business-name) Saturday, 28 January 2023 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![That cheap website is money down the drain](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/118/b2ap3_thumbnail_money-down-the-drain.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/does-the-majority-of-your-search-traffic-come-from-people-looking-up-your-business-name "That cheap website is money down the drain") If so, you are missing out on a lot of potential.It means that only people who know who you are, are actually finding you.Nobody is finding you for the products and services you offer.This type of thi... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/does-the-majority-of-your-search-traffic-come-from-people-looking-up-your-business-name) 1402 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fdoes-the-majority-of-your-search-traffic-come-from-people-looking-up-your-business-name&text=Does+the+majority+of+your+search+traffic+come+from+people+looking+up+your+business+name%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fdoes-the-majority-of-your-search-traffic-come-from-people-looking-up-your-business-name&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F118%2Fb2ap3_thumbnail_money-down-the-drain.jpg&description=Does+the+majority+of+your+search+traffic+come+from+people+looking+up+your+business+name%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Different ways to build a website](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/different-ways-to-build-a-website) Sunday, 22 January 2023 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![how-do-we-design-websites-at-light-bulb-web-design-in-carlisle](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/117/b2ap3_thumbnail_how-do-we-design-websites-at-light-bulb-web-design-in-carlisle.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/different-ways-to-build-a-website "how-do-we-design-websites-at-light-bulb-web-design-in-carlisle") A website can be built in many ways. Here are a few of those options, which should help you understand which approach is right for your business: 1) Using a template - rather than design your website ... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/different-ways-to-build-a-website) 1506 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fdifferent-ways-to-build-a-website&text=Different+ways+to+build+a+website&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fdifferent-ways-to-build-a-website&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F117%2Fb2ap3_thumbnail_how-do-we-design-websites-at-light-bulb-web-design-in-carlisle.jpg&description=Different+ways+to+build+a+website) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [SEO - More than pulling keywords out of a hat!](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/seo-more-than-pulling-keywords-out-of-a-hat) Thursday, 15 December 2022 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![What is SEO - Search Engine Optimisation?](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/116/b2ap3_thumbnail_what-is-search-engine-optimisation-seo.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/seo-more-than-pulling-keywords-out-of-a-hat "What is SEO - Search Engine Optimisation?") SEO can be a difficult investment to consider, yet one of the most common requests I get for new enquiries is that they want their website 'to be top of Google'.Because it can feel like some form of m... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/seo-more-than-pulling-keywords-out-of-a-hat) 1569 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fseo-more-than-pulling-keywords-out-of-a-hat&text=SEO+-+More+than+pulling+keywords+out+of+a+hat%21&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fseo-more-than-pulling-keywords-out-of-a-hat&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F116%2Fb2ap3_thumbnail_what-is-search-engine-optimisation-seo.jpg&description=SEO+-+More+than+pulling+keywords+out+of+a+hat%21) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Performance where it counts](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/performance-where-it-counts) Saturday, 03 December 2022 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Fast loading website design](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/115/b2ap3_thumbnail_fast-website-load-times.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/performance-where-it-counts "Fast loading website design") When it comes to search engine optimisation, it's crucial to consider both the website design and content as well as the technical elements. Technical search engine optimisation is all about making su... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/performance-where-it-counts) 1452 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fperformance-where-it-counts&text=Performance+where+it+counts&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fperformance-where-it-counts&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F115%2Fb2ap3_thumbnail_fast-website-load-times.jpg&description=Performance+where+it+counts) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Clarity](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/clarity) Monday, 07 November 2022 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![clarity](https://www.lightbulbwebdesign.co.uk/images/easyblog_shared/b2ap3_thumbnail_clarity.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/clarity "clarity") Your website is there for your ideal clients and customers.If it isn't 100% clear to them what you do and what you can help them with, they'll go elsewhere.One of our recent projects to go live was fo... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/clarity) 1605 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fclarity&text=Clarity&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fclarity&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_shared%2Fb2ap3_thumbnail_clarity.jpg&description=Clarity) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [The Website Copywriter: Introducing Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-website-copywriter-introducing-chris-wilcox) Wednesday, 24 August 2022 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Hannah Gibson - Chris Wilcox Interview](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/113/b2ap3_thumbnail_hg-video.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-website-copywriter-introducing-chris-wilcox "Hannah Gibson - Chris Wilcox Interview") I had the pleasure of being interviewed by Dr Hannah Gibson of Gibson Copy (www.gibsoncopy.com) for her YouTube channel. Hannah is one of our key copywriters for our projects, and being the first... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-website-copywriter-introducing-chris-wilcox) 1403 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthe-website-copywriter-introducing-chris-wilcox&text=The+Website+Copywriter%3A+Introducing+Chris+Wilcox&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fthe-website-copywriter-introducing-chris-wilcox&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F113%2Fb2ap3_thumbnail_hg-video.jpg&description=The+Website+Copywriter%3A+Introducing+Chris+Wilcox) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [How personal is your website?](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-personal-is-your-website) Wednesday, 11 May 2022 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Personal website design in Carlisle, Cumbria, and the UK](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/112/b2ap3_thumbnail_web-design-cumbria.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-personal-is-your-website "Personal website design in Carlisle, Cumbria, and the UK") It's a fact that people buy from people. Whatever the size of your business, from a sole trader to a national health and safety firm, it's made up of individuals.We love to include photos of you and y... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-personal-is-your-website) 1598 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fhow-personal-is-your-website&text=How+personal+is+your+website%3F&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Fhow-personal-is-your-website&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F112%2Fb2ap3_thumbnail_web-design-cumbria.jpg&description=How+personal+is+your+website%3F) [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ## [Together we can do more](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/together-we-can-do-more) Monday, 09 May 2022 [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ ![Together we can do more](https://www.lightbulbwebdesign.co.uk/images/easyblog_articles/111/b2ap3_thumbnail_27-with-us-youre-never-alone.png) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/together-we-can-do-more "Together we can do more") Web design is no different than many other businesses - there are literally hundreds and thousands of others also offering what can seem to be the exact same thing. How do you know who to choose? Sinc... [ Continue reading](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/together-we-can-do-more) 1439 Hits [ Tweet ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Ftogether-we-can-do-more&text=Together+we+can+do+more&via=wilcox_c) [ pinterest ](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fwebsite-design-blog%2Fentry%2Ftogether-we-can-do-more&media=https%3A%2F%2Fwww.lightbulbwebdesign.co.uk%2Fimages%2Feasyblog_articles%2F111%2Fb2ap3_thumbnail_27-with-us-youre-never-alone.png&description=Together+we+can+do+more) [ First Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ Previous Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=36) [ 1 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [ 2 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=9) [ 3 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=18) [ 4 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=27) [ 5 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=36) [ 6 ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ 7 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=54) [ 8 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=63) [ 9 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=72) [ 10 ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=81) [ Next Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=54) [ Last Page ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design?start=99) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.lightbulbwebdesign.co.uk" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog" }, { "@type": "ListItem", "position": 3, "name": "Website Design", "item": "https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design.md" } ] } ```