---
title: "7 things your website home page needs and why - Light Bulb Web Design Blog - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers"
description: "7 things your website home page needs and why"
url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/7-things-your-website-home-page-needs-and-why"
date: "2026-06-05T22:12:43+00:00"
language: "en-GB"
---
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# 7 things your website home page needs and why
[Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design)
[Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Wednesday, 04 May 2022
1970 Hits
[  ](//www.lightbulbwebdesign.co.uk/images/easyblog_articles/110/20-7-things-you-need-on-your-homepage.png "7 things your website home page needs and why")
Short and to the point :)
1. A clear tagline to introduce exactly what you offer – let visitors instantly know if they've come to the right place.
2. A short sentence that clearly outlines the value you bring to your clients – don't just tell them what you do, tell them why.
3. One call to action – don't make visitors have to think or choose what they need to do next.
4. An intro paragraph aimed at your ideal client – not just a meaningless 'Welcome to..' section.
5. Short introductions to your core website pages/services with an obvious link to take visitors there for more information.
6. Case Studies or Testimonials – Show that your clients are happy and let them do the shouting for you.
7. Social media links – put these in the footer area, not the top of the page. You need to avoid people visiting your website and very quickly disappearing off to social media where they get lost and never find you again! These links prove that you exist outside of your website.
Keep it simple – don't overload your home page with more information than the visitor needs – let them easily skim the overall story about your business, services, or products, and make sure it's easy for them to find out more by visiting other pages on your website.
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#### About the author
[  ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
### [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.
With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.
Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.
##### Author's recent posts
[More posts from author](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ Thursday, 04 June 2026 Smart Generative Engine Optimisation: The Essential Guide ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/smart-generative-engine-optimisation-the-essential-guide)
[ Wednesday, 27 May 2026 What are AI Markdown Pages, and why do they matter for your business? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-are-ai-markdown-pages-and-why-do-they-matter-for-your-business)
[ Friday, 22 May 2026 Strengthening School Website Support Across Northamptonshire ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/strengthening-school-website-support-across-northamptonshire)
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