---
title: "AJ Lakes Interview - Light Bulb Web Design Blog - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers"
description: "Showcase Sunday interview with Alison Magee-Barker of AJ Lakes"
url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/aj-lakes-interview"
date: "2026-06-05T22:11:05+00:00"
language: "en-GB"
---

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#  AJ Lakes Interview

  [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design)

  [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)

  Friday, 29 April 2022

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 [ ![Showcase Sunday Interview](//www.lightbulbwebdesign.co.uk/images/easyblog_articles/108/b2ap3_thumbnail_showcase-sunday-interview.jpg) ](//www.lightbulbwebdesign.co.uk/images/easyblog_articles/108/showcase-sunday-interview.jpg "Showcase Sunday Interview")

I had the pleasure of being interviewed by Alison Magee-Barker from <https://www.ajlakes.com/> for her 'Showcase Sunday' series.

Watch the interview below, where Alison digs deep into what we do at Light Bulb Web Design in Carlisle, and why websites are so important to you and your business, plus some discussion on the importance of finding the right website to ensure it works for you and your business.

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####  About the author

 [ ![Chris Wilcox](https://www.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)

###  [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)

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Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.

With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.

Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.

##### Author's recent posts

  [More posts from author](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)

 [ Thursday, 04 June 2026  Smart Generative Engine Optimisation: The Essential Guide ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/smart-generative-engine-optimisation-the-essential-guide)

 [ Wednesday, 27 May 2026  What are AI Markdown Pages, and why do they matter for your business? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-are-ai-markdown-pages-and-why-do-they-matter-for-your-business)

 [ Friday, 22 May 2026  Strengthening School Website Support Across Northamptonshire ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/strengthening-school-website-support-across-northamptonshire)

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