## Light Bulb Web Design Blog [ Categories ](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories "Categories") [ Tags ](https://www.lightbulbwebdesign.co.uk/website-design-blog/tags "Tags") [ Archives ](https://www.lightbulbwebdesign.co.uk/website-design-blog/archive "Archives") [ Calendar ](https://www.lightbulbwebdesign.co.uk/website-design-blog/calendar "Calendar") [ Categories: All Categories ](https://www.lightbulbwebdesign.co.uk/javascript:void(0); "Categories") Search...Suggested keywords [ x ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) Font size: [ + ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ – ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Print ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/beyond-the-home-page-episode-8-robin-waite-and?tmpl=component&print=1&format=print "Print") # Beyond the Home Page Episode 8 Robin Waite and Pricing [Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design) [Podcasts](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/podcasts) [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) Thursday, 08 October 2026 56 Hits Beyond the Home Page is a podcast series where we show the people and processes behind the scenes of running a creative agency, and how we deliver the results you and your business desire. Raw and uncut, these episodes showcase the realities of the industry, get vocal about our beliefs, and in this episode, I talk to Robin Waite, the Fearless Business Coach, about pricing and how it's one of the biggest blocks in business and mindset - Robin has had a huge impact on my own pricing models and business development over the years. Got any questions? Leave them in the comments, or get in touch with Robin or myself: Free Signed copy of Take Your Shot – [](https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljRjQtdVU2eUw2SEVOZU1nNkg5NFVvQnxBTl9pYzRkclE0Z1JiNkVlWEFMaEFFTFZIeUFNaXVlUC0tT2hBWDc3VnAySmNMS193eFQxR1BCLXl3RVhBTUNyeURIMUZiVkhIenU4VWI5a09fNzFTSnI0SlVVVnN4NDVCNk1C&q=https%3A%2F%2Fwww.fearless.biz%2Ftys&v=gl01P8Q7FU8)And the Fearless Pricing digital interactive copy – [](https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljRWdJR2N0OVZoMUNZQXo2RmN1YXQ4T3xBTl9pYzRjMzk0RHd5eV96NUV1T2g4QU9WZGxrU0swbmU0endMZ2F1NGdHUDBCbkE0SUZxV2VnbzFoSzhYMGQ3empEYV9Oam42ZkdqX21VdGlDS2RoWU4wRURmUGV5OHVNd2pQ&q=https%3A%2F%2Fwww.fearlesspricing.co.uk%2F&v=gl01P8Q7FU8)This email address is being protected from spambots. You need JavaScript enabled to view it. / Prefer Spotify? 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Your Name E-mail Address [ Is the text on your website costing you enquiries? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/is-the-text-on-your-website-costing-you-enquiries) #### About the author [ ![Chris Wilcox](//cdn.lightbulbwebdesign.co.uk/images/easyblog_avatar/940_webdesign-blog.jpg) ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) ### [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets. With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online. Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility. ##### Author's recent posts [More posts from author](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris) [ Saturday, 03 October 2026 Is the text on your website costing you enquiries? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/is-the-text-on-your-website-costing-you-enquiries) [ Thursday, 01 October 2026 Why your website isn't the problem. Your brand might be. ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/why-your-website-isnt-the-problem-your-brand-might-be) [ Thursday, 24 September 2026 Beyond the Home Page Podcast Episode 7: The Rebrand ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/beyond-the-home-page-podcast-episode-7-the-rebrand) - [Comments](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) - [Facebook Comments](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) #### Comments No comments made yet. 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