---
title: "Cumberland News Feature - Cumbrian leaders share thoughts on impact of AI in business - Light Bulb Web Design Blog - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers"
description: "It was exciting to be mentioned in the Cumberland News print edition and the News & Star website - read my post for the live story link."
url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/cumberland-news-feature"
date: "2026-06-05T23:06:27+00:00"
language: "en-GB"
---
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# Cumberland News Feature - Cumbrian leaders share thoughts on impact of AI in business
[Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design)
[Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Sunday, 02 March 2025
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It was exciting to be mentioned in the Cumberland News print edition and the News & Star website, where I got the opportunity to share my thoughts about the opportunities and risks of AI in the web design industry.
The article was in the Cumberland News on Friday 28th February, and published on the News & Star website on Saturday 1st March.
Read the full article here:
[https://www.newsandstar.co.uk/news/24963412.cumbrian-leaders-share-thoughts-impact-ai-business/](https://www.newsandstar.co.uk/news/24963412.cumbrian-leaders-share-thoughts-impact-ai-business/ "Link to the full article online")
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#### About the author
[  ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
### [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.
With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.
Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.
##### Author's recent posts
[More posts from author](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ Thursday, 04 June 2026 Smart Generative Engine Optimisation: The Essential Guide ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/smart-generative-engine-optimisation-the-essential-guide)
[ Wednesday, 27 May 2026 What are AI Markdown Pages, and why do they matter for your business? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-are-ai-markdown-pages-and-why-do-they-matter-for-your-business)
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