---
title: "Does the majority of your search traffic come from people looking up your business name? - Light Bulb Web Design Blog - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers"
description: "Being found online mostly for your business name is missing out on your true SEO potential."
url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/does-the-majority-of-your-search-traffic-come-from-people-looking-up-your-business-name"
date: "2026-06-05T23:09:36+00:00"
language: "en-GB"
---
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# Does the majority of your search traffic come from people looking up your business name?
[Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design)
[Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Saturday, 28 January 2023
1402 Hits
[  ](//www.lightbulbwebdesign.co.uk/images/easyblog_articles/118/money-down-the-drain.jpg "That cheap website is money down the drain")
If so, you are missing out on a lot of potential.
It means that only people who know who you are, are actually finding you.
Nobody is finding you for the products and services you offer.
This type of thing is common when the 'SEO' has been done by your web designer - the site and content is not written and designed to target what people are typing in to search engines to find your products and services, so you are quite literally invisible.
Imagine the change to your business if you were able to gain twice the traffic that you have now, or more, from people who don't know you exist?
Who can become a new client and customer. Increasing your sales, increasing your turnover, increasing your profits.
That's why our SEO works - because we take the time to understand your business, your ideal clients, their search behaviour, and the intent/purpose of their searches.
We turn that into a website design that answers their questions, delivers the information they need to turn from a nobody into a customer.
That £20/month website is money down the drain if it does nothing to improve your online potential - so, what would you do if the investment to do it properly increased your sales by 50%?
100%?
One of our clients tripled their sales...
We're here to show you how it should be done, let's collaborate and make 2023 the year your business takes the next step in its growth and development :)
Drop me an email today on This email address is being protected from spambots. You need JavaScript enabled to view it., let's get started!
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#### About the author
[  ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
### [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.
With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.
Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.
##### Author's recent posts
[More posts from author](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ Thursday, 04 June 2026 Smart Generative Engine Optimisation: The Essential Guide ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/smart-generative-engine-optimisation-the-essential-guide)
[ Wednesday, 27 May 2026 What are AI Markdown Pages, and why do they matter for your business? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-are-ai-markdown-pages-and-why-do-they-matter-for-your-business)
[ Friday, 22 May 2026 Strengthening School Website Support Across Northamptonshire ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/strengthening-school-website-support-across-northamptonshire)
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