---
title: "From Design to Growth: iLA’s 30% Increase in Closed Business With Light Bulb Web Design - Light Bulb Web Design Blog - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers"
description: "Discover how iLA grew closed business by 30% after a strategic SEO‑first website redesign with Light Bulb Web Design in Carlisle, Cumbria."
url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-ila-increased-closed-business-by-30-with-their-new-website"
date: "2026-06-05T23:09:37+00:00"
language: "en-GB"
---
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# How iLA increased closed business by 30% with their new website
[Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design)
[Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Saturday, 22 November 2025
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[  ](//www.lightbulbwebdesign.co.uk/images/easyblog_articles/154/website-design-for-law-firms-social.jpg "Case Study: How ILA Boosted Closed Business by 30% With a Strategic Website Redesign")
When iLA approached Light Bulb Web Design, they weren't simply looking for a fresh design. They needed a website that could *work harder* for their business - one that would attract the right visitors, build trust, and convert interest into measurable results.
The outcome? Since launch, iLA has achieved a **30% increase in closed business year-on-year**.
**The Challenge**
iLA's previous website wasn't delivering the kind of inbound traffic or conversions they needed. Like many firms, they had invested in design without fully considering how search engines and users interact with a site.
- Organic visibility was limited.
- Site architecture wasn't aligned with keyword strategy.
- Calls-to-action were buried, making it harder for visitors to take the next step.
**Our Approach**
At Light Bulb Web Design, we believe SEO isn't something you bolt on at the end - it's the foundation. For iLA, we started with a full audit and built the redesign around three pillars:
- **SEO-first architecture**: Mapping keywords and structuring pages to capture high-intent searches.
- **Conversion-focused design**: Clear calls-to-action, intuitive navigation, and messaging that speaks directly to client pain points.
- **Future-ready content strategy**: Ensuring every page could grow with ILA's evolving services and audience.
**The Results**
The impact was immediate and sustained:
- Organic search users up **291%**
- Total users up **279%**
- Logged events up **297%**
- And most importantly: a **30% increase in closed business** thanks to higher-quality inbound traffic.
This wasn't just about more visitors, it was about the *right* visitors, arriving with intent and converting into paying clients.
**Why It Matters**
For professional service firms like iLA, a website isn't just a digital brochure. It's a growth engine. By integrating SEO, design, and messaging from the ground up, we helped iLA transform their online presence into a pipeline that consistently delivers results.
**Final Thoughts**
iLA's success is proof that when you treat your website as a strategic asset, not just a design project, the payoff is significant.
If your firm is planning a redesign - or if you're frustrated by low-quality traffic and missed opportunities - consider this: [SEO](https://www.lightbulbwebdesign.co.uk/services/search-engine-optimisation) and conversion strategy should be part of the blueprint, not an afterthought.
At [Light Bulb Web Design](https://www.lightbulbwebdesign.co.uk/), we specialize in building websites that don't just look good, but drive measurable business outcomes.
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#### About the author
[  ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
### [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.
With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.
Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.
##### Author's recent posts
[More posts from author](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ Thursday, 04 June 2026 Smart Generative Engine Optimisation: The Essential Guide ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/smart-generative-engine-optimisation-the-essential-guide)
[ Wednesday, 27 May 2026 What are AI Markdown Pages, and why do they matter for your business? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-are-ai-markdown-pages-and-why-do-they-matter-for-your-business)
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