---
title: "How personal is your website? - Light Bulb Web Design Blog - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers"
description: "Discover why you are a big part of your business, and hiding from your website is the wrong approach!"
url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/how-personal-is-your-website"
date: "2026-06-05T21:48:41+00:00"
language: "en-GB"
---
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# How personal is your website?
[Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design)
[Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Wednesday, 11 May 2022
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[  ](//www.lightbulbwebdesign.co.uk/images/easyblog_articles/112/web-design-cumbria.jpg "Personal website design in Carlisle, Cumbria, and the UK")
It's a fact that people buy from people.
Whatever the size of your business, from a sole trader to a national health and safety firm, it's made up of individuals.
We love to include photos of you and your team in our website designs because it brings the personal element – something lacking from stock photos, even those including people and faces.
And like anything else, often the difference between professional shots and ones you've taken yourself on your phone can be bigger than you may think.
When it comes to your website, you might have just one chance to attract that new customer or client.
Getting all of the aspects done to the highest standards counts, every small part builds on the rest to deliver the right experience, speaking to emotions as well as thoughts.
Alongside a great group of associates who excel in design or SEO, we also work with some amazing photographers who know exactly how to make the most of you, your staff, your products, and your services.
Don't fall into the trap of thinking you don't need to be seen, and that you can hide behind a logo and some well written copy – the personal touch is as important.
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[ The Website Copywriter: Introducing Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/the-website-copywriter-introducing-chris-wilcox)
[ Together we can do more ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/together-we-can-do-more)
#### About the author
[  ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
### [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.
With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.
Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.
##### Author's recent posts
[More posts from author](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ Thursday, 04 June 2026 Smart Generative Engine Optimisation: The Essential Guide ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/smart-generative-engine-optimisation-the-essential-guide)
[ Wednesday, 27 May 2026 What are AI Markdown Pages, and why do they matter for your business? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-are-ai-markdown-pages-and-why-do-they-matter-for-your-business)
[ Friday, 22 May 2026 Strengthening School Website Support Across Northamptonshire ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/strengthening-school-website-support-across-northamptonshire)
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