---
title: "Ensuring our website designs load fast and efficiently - Light Bulb Web Design Blog - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers"
description: "How we make sure our website designs load as fast as possible!"
url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/performance-where-it-counts"
date: "2026-06-05T23:05:34+00:00"
language: "en-GB"
---
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# Performance where it counts
[Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design)
[Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Saturday, 03 December 2022
1452 Hits
[  ](//www.lightbulbwebdesign.co.uk/images/easyblog_articles/115/fast-website-load-times.jpg "Fast loading website design")
When it comes to search engine optimisation, it's crucial to consider both the website design and content as well as the technical elements.
Technical search engine optimisation is all about making sure your website loads fast and efficiently, as well as ensuring that no hidden issues are causing problems that you won't see when you look at the website visually.
Unfortunately, it's common to see many website designers and web design agencies shout about how they build fast-loading websites, yet some quick checks on their own website and those of their clients shows that they aren't even able to make their own websites perform well, let alone the ones they build for their clients.
We don't like to say we do things without proving this for our own website - it's easy to check the technical performance of your website by entering the URL into website testing tools such as GT Metrix - [https://gtmetrix.com](https://gtmetrix.com/)
All of our client websites are hosted on our own dedicated server in the UK. This is built to our specification, and only has our own clients hosted on it. This makes sure we control and monitor every single aspect of the websites we design and build.
From server up, we cover the core essentials for website page speed and technicalities. Whether it comes to optimising image dimensions, quality, and file types, to using comprehensive features within our websites to further enhance how fast our websites load, we genuinely do put the care and attention into all aspects.
The screenshot below is for our own website via the GT Metrix website link mentioned above - literally a few points off the almost impossible to achieve 100% grade. It really is no good shouting about how well you do something without being able to demonstrate it - page speed is a key ranking factor for search engines like Google, and it's an area that is not worth ignoring when you're considering who to choose to build your website. Slow loading websites result in visitors leaving - and that is never a good thing for your business.[
](https://gtmetrix.com/)
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#### About the author
[  ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
### [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.
With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.
Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.
##### Author's recent posts
[More posts from author](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ Thursday, 04 June 2026 Smart Generative Engine Optimisation: The Essential Guide ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/smart-generative-engine-optimisation-the-essential-guide)
[ Wednesday, 27 May 2026 What are AI Markdown Pages, and why do they matter for your business? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-are-ai-markdown-pages-and-why-do-they-matter-for-your-business)
[ Friday, 22 May 2026 Strengthening School Website Support Across Northamptonshire ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/strengthening-school-website-support-across-northamptonshire)
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