---
title: "Schema Markup: A buzzword or the future of SEO? - Light Bulb Web Design Blog - Light Bulb Web Design in Carlisle, Cumbria, and the UK - The UK Creative Agency who delivers"
description: "Schema Markup is a way of adding key data to a website and its pages, to aid in search engine and more recently, AI and conversational search results."
url: "https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/schema-markup-a-buzzword-or-the-future-of-seo"
date: "2026-06-05T23:09:11+00:00"
language: "en-GB"
---
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# Schema Markup: A buzzword or the future of SEO?
[Website Design](https://www.lightbulbwebdesign.co.uk/website-design-blog/categories/website-design)
[Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Wednesday, 18 June 2025
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Schema Markup is a way of adding key data to a website and its pages, to aid in search engine and more recently, AI and conversational search results.
We now include core Schema Markup on all websites and have been backdating this on existing ones as appropriate.
Where agreed, we can also implement it across all pages and content - which is no small task, we've got websites with over 100 pages, it is most certainly not a 5-minute job!
From a conversation today with our SEO and marketing associate, Schema is going to become a major issue in the next 12 months, geographical/Large Language Model technologies needing schema to help them catalogue websites and content properly, helping their chances of showing up in the increasingly common AI 'search' results many search engines are starting to use by default.
It's easy to forget about this type of detail.
Ignore something that seems new, or difficult, or time-consuming.
However, like being the first web agency in our city to force and backdate SSL certificates for all client websites when Google decided to make them a part of SEO and to warn visitors when a site wasn't secure, we can't ignore it - and neither should you!
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#### About the author
[  ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
### [Chris Wilcox](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
[ ](https://www.lightbulbwebdesign.co.uk) [ Subscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Unsubscribe to updates from author ](https://www.lightbulbwebdesign.co.uk/javascript:void(0);) [ Chris Wilcox ](https://www.lightbulbwebdesign.co.uk/website-design-blog/blogger/chris)
Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.
With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.
Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.
##### Author's recent posts
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[ Thursday, 04 June 2026 Smart Generative Engine Optimisation: The Essential Guide ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/smart-generative-engine-optimisation-the-essential-guide)
[ Wednesday, 27 May 2026 What are AI Markdown Pages, and why do they matter for your business? ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/what-are-ai-markdown-pages-and-why-do-they-matter-for-your-business)
[ Friday, 22 May 2026 Strengthening School Website Support Across Northamptonshire ](https://www.lightbulbwebdesign.co.uk/website-design-blog/entry/strengthening-school-website-support-across-northamptonshire)
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## Schema
```json
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```