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Light Bulb Web Design Blog

Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting...

Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.

With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.

Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.

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I just want one page on my website...

Carlisle Web Design

"I just want a small website, one page.""OK, what do you want the website to do for your business?""I want people to find me and my services, and get in touch."Meh.Unless you have a 100% unique niche,...

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  1472 Hits

AJ Lakes Interview

Showcase Sunday Interview

I had the pleasure of being interviewed by Alison Magee-Barker from https://www.ajlakes.com/ for her 'Showcase Sunday' series.Watch the interview below, where Alison digs deep into what we do at ...

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  1500 Hits

Bespoke web design without the worry

Bespoke UK Website Design

To take one dictionary definition of 'bespoke', it reads as "made to fit a particular person".Unlike many web designers who take a pre-designed template and change the colours, logo and images to matc...

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  2421 Hits

Spotlight On - Kaveney HR

Sue Kaveney from Kaveney HR

As a new client for us in 2020, Sue was keen get her old website updated and refreshed - here's what she had to say in answer to our questions! Introduce your business in no more than 2 sentences: A c...

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  3679 Hits

Spotlight On - Woolfest

Spotlight On - Woolfest

Woolfest have been with us for almost 3 years now.  With the need for a pretty tight turnaround, and the ability for the Woolfest team to quickly and easily update their own website, our solution...

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  3506 Hits

Spotlight On - Fletcher's Fund

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Leanne from Fletcher's Fund has been working with us for a number of years.  Their website was designed with inspiration from their logo and branding, which was designed by the very talented...

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  3133 Hits

Spotlight On - Laura Cadman Limited

Laura Cadman Limited

Laura has been a client of ours since early 2019.  Her business continues to grow and develop and we're proud to be part of it! Introduce your business in no more than 2 sentences: Laura Cadman L...

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  3525 Hits

Spotlight On - Satellite Aerial and Services

Barry from Satellite Aerial and Services

Barry has been a client of ours since 2015.  We released a slight update to his site in 2019 and his business, Satellite Aerial and Services has been steadily growing as he continues to expa...

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  3631 Hits

How to set up a Google My Business Listing

How to set up a Google My Business listing

Something we recommend to all of our clients is to make sure you have an accurate Google My Business (GMB) listing for your business. This is a critical aspect of SEO and is highly important for local...

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  3267 Hits

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About Us

Light Bulb Web Design in Carlisle provides high-quality, bespoke web design, SEO, digital marketing, copywriting, and consultation in the UK & US to ensure your online presence is a seamless extension of your business, with honest and transparent customer service.

T: 07880 858381
E: chris@lightbulbwebdesign.co.uk