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Light Bulb Web Design Blog

Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting...

Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.

With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.

Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.

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What actually is a website page?

What is a website page?

​If you look at our website design prices, and often those of many other web design companies, they talk about how many pages each price allows for. But often we are asked "What do you mean by a websi...

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Mobile friendly...or is it?

Is your website really mobile friendly?

​Responsive website design...mobile friendly website design...a couple of terms we and many others throw around and perhaps expect people to know what they mean. Many years ago, before mobile phones a...

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HTTPS websites become even more critical

HTTPS and SSL Website Design in Carlisle, Cumbria

A little while ago, we wrote about how Google Chrome, one of the world's most popular web browsers, was going to start flagging non-HTTPS served web pages as 'Insecure'. HTTPS uses an encrypted connec...

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All Inclusive - and no, we're not talking about holidays!

Light Bulb Website Design in Carlisle

​Is that a click-bait title?  No idea, however what we do know is that our website design prices and services include a significant amount of features and benefits that are often missed out or ch...

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Another year and counting!

Website designer in Carlisle, Cumbria

April 2018 sees the start of the 5th year for Light Bulb Web Design in Carlisle!  Hitting the ground running, our first news of the year was becoming a Limited Company, paving the way for another...

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The importance of communication

The importance of communication for website design

​Dictionaries have some great descriptions of what the word 'communication' means, and whilst for website design it can be related to how a website communicates with its readers, the focus of thi...

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Up front web design fees vs. monthly payments

Affordable website design in Carlisle

 From the outset, we have offered three payment options for our web design services: 1) Pay an initial 40% deposit, and then pay the remainder when the website design is finished and ready to go ...

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EYFS Resources: E-Commerce CRM link case study

E-Commerce Website Design with Zoho CRM Link

In the middle of 2017 we launched a new website for EYFS Resources, which included a large e-commerce solution to cater for a wide range of products. We spoke before the work started on whether a link...

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How many pages does my website need?

How many pages does my website need?

This is one of the most common questions we get asked when someone gets in touch to ask us about a website they are looking to have designed. The answer we give depends on a few different aspects, whi...

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About Us

Light Bulb Web Design in Carlisle provides high-quality, bespoke web design, SEO, digital marketing, copywriting, and consultation in the UK & US to ensure your online presence is a seamless extension of your business, with honest and transparent customer service.

T: 07880 858381
E: chris@lightbulbwebdesign.co.uk