What is Search Engine Optimisation?

Search engine optimisation (often called SEO) is a frequently mentioned phrase when talking about website design.  In simple terms, SEO is making sure that your website is structured and written in a way that helps the search engines categorise your web pages to then return them to people searching for related content online.

Google's own Webmaster Guidelines offer a straight forward message - design your website for visitors, not for search engines.  If your website pages are full of relevant and engaging content, and are well structured with use of good navigation, then this is the best way to improve how well your website performs in search results.

A short guide on how to make the most of your website blog

Ok, so you have your new website, it has a great blog integrated, but what are you supposed to do with it?

Generally, a blog is an easy and quick way for you to post news, updates and general information or guidance about you and if applicable, your company.

E-commerce websites are the same as any other design in how we approach the navigation and layout.

Being able to navigate a website in an easy and obvious manner is critical to the success of any website - it's no good having a beautiful design if nobody can work out how to find what they are looking for.

The word 'bespoke' is often used by website designers to describe their work.

According to the UK Oxford Dictionary, bespoke simply means 'made to order' - as such, it can reasonably be used to describe any website design, unless you want one which is an absolutely exact copy of another (unlikely!).

Being able to navigate around a website and easily find what you are looking for is perhaps the most critical aspect of website design.

It's no good having a super-whizzy looking site if visitors can't work out how they navigate the pages, but design and navigation shouldn't have to work against each other.