Web design trends are ever-changing.Into 2024, a few appeal to me that I think will stand the test of time more than others.The Bento Box style reminds me of Japan, and anyone who has followed me a wh...
Light Bulb Web Design Blog
There are no shortcuts to a great website
From decades of experience, I know that there are no shortcuts to a great website.Take an example from my HND Computing work placement year - the school I was working in as an IT Technician bought a n...
Showcasing our Carlisle Web Design clients
As a Carlisle-based business, we have designed and built websites for over 300 businesses since our launch in 2014. Whilst many have been from outside of the Carlisle and Cumbria region, most of ...
What is truly your unique selling point?
What actually differentiates you from the competition?I'll guarantee that it isn't how many years of experience you have, nor that you aim to be the best. Anyone can compete on those meaningless terms...
Does the majority of your search traffic come from people looking up your business name?
If so, you are missing out on a lot of potential.It means that only people who know who you are, are actually finding you.Nobody is finding you for the products and services you offer.This type of thi...
Different ways to build a website
A website can be built in many ways. Here are a few of those options, which should help you understand which approach is right for your business: 1) Using a template - rather than design your website ...
SEO - More than pulling keywords out of a hat!
SEO can be a difficult investment to consider, yet one of the most common requests I get for new enquiries is that they want their website 'to be top of Google'.Because it can feel like some form of m...
Performance where it counts
When it comes to search engine optimisation, it's crucial to consider both the website design and content as well as the technical elements. Technical search engine optimisation is all about making su...
Clarity
Your website is there for your ideal clients and customers.If it isn't 100% clear to them what you do and what you can help them with, they'll go elsewhere.One of our recent projects to go live was fo...